Find weaker areas
See where a search appears less often across your service areas instead of assuming the strongest point tells the whole story.
Local visibility
See where customers can actually find you.
Pinpoint's local rank tracker maps local visibility across the areas you serve, so you can see where your Business Profile appears and where it does not. A single Google search only shows one place at one moment.
$1 for your first 7 days, then $79/month per location. Cancel anytime.
Rank check
"emergency plumber" · Leslieville service area
17151486644581113914131075265245558121611622113134899121072111214469151511421111233771017836332312478101697621314235714181391210651112108131118
In the top 3
36
of 112 points
Average rank
7
across the area
What this can show
Visibility varies across your service areas, so one search does not tell the whole story.
Local results are not a single scoreboard.
A customer searching from one neighbourhood may see a different group of businesses than a customer searching from another. Pinpoint gives you a repeatable way to look at the same important searches across all your service areas.
Want to see how it stacks up? You can compare rank trackers or read about Pinpoint as a Local Falcon alternative.
How it works
Turn a scattered search picture into a useful local view
Choose the searches that matter once. Pinpoint checks them across a grid of locations in each of your service areas and puts the results into one view.
Tracked searchesHarbourline Plumbing
emergency plumber
drain cleaning
water heater repair
Service areas
Leslieville + 2 more areas
Checked from
Points across the areaAround the shop
Your terms
You decide which terms are useful, not a generic keyword list.
Rank checkCheck complete
"emergency plumber" · Leslieville service area
17151486644581113914131075265245558121611622113134899121072111214469151511421111233771017836332312478101697621314235714181391210651112108131118
Points checked
112
of 112 in the grid
In this check
- emergency plumber
- drain cleaning
- water heater repair
Rank check
"drain cleaning" · Leslieville service area
121399976656913161911986532543711141810755323123811151712764331124791416111063411223710151712108521121481214181195544244571315161413108810866712151719
Worth a closer look
East edge
Average rank 15 near Coxwell Ave, 2 around the shop.
Next check
Same searches, same area, so the views compare like for like.
Start your $1 trialSee pricing
$1 for your first 7 days, then $79/month per location. Cancel anytime.
Why it helps
Make the next local decision with more context
Watch direction, not one snapshot
Compare like-for-like views over time to understand whether local visibility is changing, while remembering rankings can move with time and location.
Understand the competitive picture
See where competitors outrank you across your service areas. Pinpoint then steps in automatically with posts written for those areas and updates to your profile, to improve your results there and win those areas back.
Track and improve
Clear scores that show Pinpoint where to step in automatically
Rank trackingHarbourline Plumbing · Settings
Choose the searches
Keep the view focused on services and locations that matter to the business.
Read the legend
Use the plain-language rank ranges to see at a glance where you perform well and where you don't.
Close the gap on competitors
Find the areas where competitors rank above you and focus your effort there, so more of those local searches can lead to you instead.
Keep going
Keep learning with a practical guide
Related guide
What is a local rank tracking heatmap?
Learn what each point in a local rank heatmap can and cannot tell you before using one to discuss visibility.
Read the guideFree tools
Free Google Business Profile tools
Free tools for the quick jobs that come up when you run a local business online. No sign-up, no email, and nothing you type leaves your browser.
See the free toolsLocal rank tracking
Questions before you start
Local search results can vary by searcher location and time. A grid shows several locations so one manual search is not mistaken for the whole area.
A heatmap shows where you rank for a search from many points across your service areas. Pinpoint uses it to analyze your results, find the neighbourhoods where you rank low, and step in automatically with posts written for those areas and updates to your profile, to grow your results there.
Choose the searches and local area that are relevant to your business. Pinpoint then presents those checks in a consistent view and creates a plan to improve results in those service areas.
Put your local SEO on autopilot.
Ten minutes to set up. Seven days for a dollar.
Then let Pinpoint do the rest.