Free tool
Make your Google review link.
Paste your Place ID and get a link that opens the review box for your business on Google. Customers skip the search and go straight to the stars.
Free. No sign-up. Nothing you type leaves your browser.
Google review link generator
Runs in your browserThree steps
How it works
Find your Place ID
Search for your business in Google's free Place ID Finder and copy the ID it shows. Business IDs often start with ChIJ.
Paste it here
The tool checks the ID looks right and builds your review link straight away, in your browser.
Test it, then share it
Open the link once to make sure your business appears, then add it to your emails, receipts and texts.
What a Google review link does
A Google review link takes a customer straight to the review box for your business. Without one, a happy customer has to search for you, find the right listing, scroll to the reviews and look for the button. Every one of those steps is a place where a busy person gives up.
This tool builds the link from your Place ID, the identifier Google gives every business on Maps, using a link format that businesses have relied on for years. Google doesn't officially document that format, so always open your link once to check it before you share it.
Google also gives owners a review link inside Business Profile: open Read reviews, then Get more reviews. Both do the same job. This tool is handy when you look after several locations, or when you're setting up links for a business whose profile you don't manage.
Where to use your review link
The best moment to ask is right after a job goes well. Add the link to the follow-up email or text you already send, to your email signature, and to digital receipts and invoices.
For customers who visit in person, a printed card or a sign at the counter works well. Google's Get more reviews screen can download a QR code for you, or you can turn this link into one with any QR tool you trust. Test the printed code with a phone before you order a stack of cards.
Sample only. Harbourline Plumbing is a fictional business, and the Place ID is made up.
Ask every customer, and keep it simple
Google's review policies don't allow offering discounts, gifts or payment in exchange for reviews, and they don't allow asking only the customers you expect to be happy. Send the same plain request to everyone, and don't ask for particular wording.
A short message does the job: thank the customer, say a review helps other people find you, and include the link. Then reply to the reviews you get, good and bad. Replies show future customers that someone is paying attention.
Review links
Questions before you start
It's the identifier Google gives each place on Google Maps, including your business: a long string of letters and numbers that often starts with ChIJ. You can look yours up for free with Google's Place ID Finder.
Yes. It runs entirely in your browser. There's no sign-up, and we don't see or store the Place ID you paste.
Yes. In your Business Profile, open Read reviews, then Get more reviews, to copy Google's own link or download a QR code. Either link works. This tool helps when you don't have access to the profile, or you're making links for several locations.
It can. Google says Place IDs can change as its map data is updated, and suggests refreshing any ID that's more than a year old. If your link stops opening your business, look up your Place ID again and make a new link.
Yes. Google asks people to sign in before they post a review, so a customer who isn't signed in will be asked to sign in first.
Start with your Google Business Profile, then claim your listing on the other sites Canadians use. Keep your business name, address and phone number the same on each one.
No. Google's policies don't allow offering incentives for reviews, and asking only happy customers isn't allowed either. Send the same request to every customer.
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