Pinpoint vs Synup
Synup is a local marketing platform for agencies, brands and local businesses. Its plans are priced by number of locations.
Feature by feature
What each one does
Pinpoint: 9 of 9Synup: 7 of 9 stated on their website
Counts "Yes" answers only. Partial, No and Not stated are not counted.
Google postsPinpointYesSynupYesDetails: Google posts
PinpointWrites and schedules Google posts automatically.
SynupSydekick agent writes and publishes Google posts, including scheduled automations.
Review repliesPinpointYesSynupPartialDetails: Review replies
PinpointDrafts and can auto-publish replies to new Google reviews, in your business's voice.
SynupSydekick drafts review replies; publishing needs your sign-off.
Profile optimizationPinpointYesSynupYesDetails: Profile optimization
PinpointKeeps your Google Business Profile complete and optimized on an ongoing basis.
SynupDistributes listings and fixes listing errors automatically.
Rank tracking (map grid)PinpointYesSynupYesDetails: Rank tracking (map grid)
PinpointLocal rank tracking with a map-grid heatmap.
Synup3×3 to 7×7 geo-grid map with competitor insights.
Photos and videoPinpointYesSynupPartialDetails: Photos and video
PinpointPublishes photos and video to your Google profile.
SynupAdds photos to Google posts; video isn't mentioned.
Posting to social mediaPinpointYesSynupYesDetails: Posting to social media
PinpointCross-posts the same content to social media.
SynupPublishes to Google Business Profile and Facebook.
Review requestsPinpointYesSynupYesDetails: Review requests
PinpointSends review requests to your customers.
SynupSends review requests by email and SMS, tracked per location.
ReportsPinpointYesSynupYesDetails: Reports
PinpointOngoing reporting on profile and review activity.
SynupAnalytics dashboard and rank reports; AI-generated SEO reports use plan credits.
AlertsPinpointYesSynupYesDetails: Alerts
PinpointAlerts you to changes and activity on your profile.
SynupEmails you when a new review arrives.
Switching from Synup
Switch in about ten minutes
Step 1
Connect your Google profile
Pinpoint connects to your Google Business Profile directly, so there's nothing to export.
Step 2
Turn off posting in your old tool
When you connect it, turn off posting in your old tool so the two don't publish at the same time.
Step 3
Answer a few questions and let Pinpoint run
During setup you tell Pinpoint about your services, service area, and tone.
$1 for your first 7 days, then $79/month per location. Cancel anytime.
Questions
Questions before you start
For a local business or a small group of locations that wants its Google profile run for it, yes. Synup covers more channels for larger portfolios.
Yes. Pinpoint connects to your Google Business Profile directly, so there's nothing to export. When you connect it, turn off posting in your old tool so the two don't publish at the same time.
Sources
- https://synup.com/pricingChecked October 2026 · CapabilitiesChecked October 2026 · Who it's forChecked October 2026 · Company overviewChecked October 2026 · Where Synup fits
- https://synup.com/ai-infoChecked October 2026 · Review replies
- https://synup.com/use-case/google-business-profile-postsChecked October 2026 · Photos and video
- https://www.synup.com/use-case/automate-posts-on-google-business-profile-and-facebookChecked October 2026 · Posting to social media
- https://help.synup.com/a/what-is-local-rank-gridChecked October 2026 · Rank tracking
- https://synup.com/products/review-generationChecked October 2026 · Review requests
- https://synup.com/use-case/review-monitoring-with-synupChecked October 2026 · Alerts
- https://synup.com/products/analytics/Checked October 2026 · Reports
Synup details were checked in October 2026 from their public website. Features change, so check Synup's website for current details. Synup is a trademark of its owner. Pinpoint is not affiliated with Synup.
Put your local SEO on autopilot.
Ten minutes to set up. Seven days for a dollar.
Then let Pinpoint do the rest.